THE REFERENCE SHELF
Labels & claims
Compare ingredient text without turning it into a formula score
A name match is information about text,not proof of equal formulas.
A detangling claim is not our combing test
Manufacturer claims and independent measurements should remain distinct.
Ingredient order and spelling need their own context
A text comparison is not a concentration calculator.
Fragrance language is not an allergy guarantee
A sensory descriptor and a clinical suitability statement are different.
Conditioning claims are not a hair-loss prescription
Appearance and manageability claims should not be inflated into disease treatment.